Bring Your Customers On The Journey ⛰

This is one of the most under-utilised yet powerful messages for selling #B2B products.

If you’re a young tech startup, selling and retaining customers can be a grind. Odds are:

• Your customers have a long list of feature requests
• Your product is rough around the edges
• Your competition does certain things better

And this is why you bring your customers on a journey with you.

Effectively, you’re telling them:

This is where we are now. This is where we’re going to be. And we would love to have you on this journey”

With this you’ve re-framed the conversation, built excitement, and brought them into your corner of the ring 🙌🏼

So how do you develop this story telling habit in your organization?

Here are some ideas to start:

• Founders — Communicate your vision in a way that’s repeatable to customers
• Marketers — Work with the founders to develop this vision further and pepper it into campaigns
• Customer Success Mgrs — Use this to reframe tough conversations with key customers