The best partner managers understand and pre-empt the principal agent problem when working with partners. They understand how stakeholders are incentivised across the jobs to be done and design programs such that incentives aligned and high.

Summary While most companies gravitate towards a full-time partner manager as their first partnerships hire, there's a case for hiring a consultant instead. Working with a consultant can help you experiment with channel efficiently and be quicker to market. Make sure to give your consultant a strong mandate,